Kent & Walker is a product consultancy for founders and builders who've figured out the hard part was never the code. We help serious operators turn shipped features into real companies.
Two doors. Same room.
You've raised the round. You've hired the team. You have a product in market and metrics on the wall. But something is off. The roadmap doesn't translate to growth. The org chart doesn't reflect the work. Every strategy offsite ends with the same unresolved questions in a different font.
We work with founders and CEOs, Seed through Series B, who need senior product judgment faster than they can hire it.
Apply to work together →Claude writes your code. Cursor cleans your commits. You can go from idea to deployed in a weekend. You're building faster than any team you've ever worked on. And still, nothing is happening.
We work with indie operators and AI-native builders who've stopped confusing velocity with progress and want to figure out what's actually worth building.
Book a discovery call →Two versions of the same lie, depending on who you are.
You think you have an execution problem. You have a clarity problem. The team is shipping. The deck is polished. But no one in the company can answer, in one sentence, why this product wins. And until someone can, the rest is theater.
You don't need more velocity. You need fewer, better bets.
You think you have a distribution problem. You have a positioning problem. You are pushing a product that doesn't know what it is to people who don't know why they'd need it. Another landing page won't fix it. Another Product Hunt launch won't fix it. The product has to mean something first.
You don't need another tool. You need a point of view.
Both roads lead to the same place: an operator who can build, but can't see.
Every engagement starts with a fifteen-minute discovery call. We only take on work where we know we can move the needle.
For operators running funded companies.
Embedded product leadership, three to twelve months. We take on the seat when you need senior product judgment faster than you can hire it, and when hiring a VP is the wrong first move.
Deep work on positioning, roadmap, and the decisions behind the decisions. Usually six to ten weeks. Ends with a written strategy you can defend to your board and your best engineer.
How the team should be shaped to actually build the thing. Reporting lines. Squad structure. Decision rights. The boring architecture of a company that ships the right things.
Selective. Hands-on. Priced accordingly.
For operators who want sharper thinking without a six-figure engagement.
Ninety minutes. We take your product, your positioning, and your plan apart on the table in front of you. You leave with the two or three decisions that actually matter, plus permission to stop worrying about the rest.
A focused engagement on one question: what are you selling, to whom, for how much, and why would anyone pay? Ends with a written brief you can execute from. Two to three weeks.
Two weeks. Three calls. One deliverable: a strategy document that tells you what to build next. More importantly, what to stop building.
Scoped and priced during the discovery call. Most of our largest engagements begin here.
Big companies have product discipline that most solo builders skip. Solo builders have clarity and speed that most companies have forgotten how to feel. Our job is to figure out which parts of each are worth keeping for you, at your stage, right now.
We don't care how fast you're moving if you're moving in circles. Before a single new feature is scoped, we do the work to figure out what the product is actually for.
Most roadmaps are feature lists in a prettier format. Features are the answer. The question is the strategy: who is this for, what do they believe, why would they switch. We work on the question.
We are not here to produce slides. Every engagement ends with a short list of decisions you can act on Monday. The document is a byproduct. The decision is the product.
The three most common, in order of how often we hear them.
"DIY with AI tools?"
AI can help you build faster. It cannot tell you what to build. It does not know your market, your customer, or your unfair advantage. It will happily help you ship the wrong product, beautifully. Every week we meet a founder who shipped three products in a month and none of them found a buyer.
"Hire a junior PM?"
A junior PM can manage a backlog. They cannot tell you whether the backlog points at a real business. The questions you actually need answered are questions someone has to have gotten wrong, expensively, to answer well. Junior judgment is junior judgment. No title fixes that.
"Work with a traditional consultant?"
Traditional consultants sell frameworks. We sell opinions. The work is not to produce a deck. It is to tell you, specifically and sometimes uncomfortably, what we think you should do. You can disagree. Many do, briefly.
We work with a small number of clients at a time. We turn down more engagements than we take. Not out of performance. Out of math.
The bar is serious operators. The qualifier is not stage or revenue. It is whether you are willing to do the work, and whether you'll change your mind when the work demands it.
A short written application. For founders and executives who know they want Fractional CPO, product strategy, or org design work. We respond within two business days.
Fifteen minutes. No charge. We talk through what's stuck, and together figure out whether there's an engagement worth scoping. Most serious work begins here.
Kent & Walker takes on a limited number of new engagements each quarter.